Aarki recently released its mobile radar report for 2025, in which it describes in detail the difficult, which developers of mobile games face in the supersaturated economy of attention. It also provides information on how traders can best promote their new mobile titles despite difficulties – namely how to keep players and keep them interested in the flood of competition.
The postponement covers all branches of the mobile industry, not just playing. However, for playing, in particular, for playing, it notes that it is important to understand the patterns of users’ ideas. Playing, as they say, is the cornerstone of the so -called “application hive”, which controls 41% of all downloads. From there, traders can map patterns of behavior across several types of applications, included where they go after they run the game and create “more accurate targeting based on cohorts”.
AVI das, Aarki Cro, said, “This message emphasizes the simple truth: it is not just about keeping users in one application – it is an understanding of where to go … The secret is the creation of a connection. By delightful campaigns using user preferences and timing, you transform moments of engagement into long -term loyalty.
“Sticky” in games
The message also emphasizes how different games work when it comes to maintaining active users – the “sticky” of the game, to use Aarki’s word. Strategic games and RPGs have high stickyness, suffering from the fact that it satisfies the emotional needs of users. On the other hand, logical and arcade games have a low sticker, because simple games will not be able to engage players for a longer period of time.
Aarki covers in more detail each of the mobile genres and describes in more detail the typical users’ habits and where they are primary or not. By connecting with some other applications, the message suggested that developers can keep players to return to their game for a long time. The message also notes that the installation of global applications has fallen by 2.3%, which means that attention is the final Thane source.
Aman Sareen, CEO of Aarki, said “success in the ecosystem of the mobile application depends on more than just getting. It is about supporting loyalty and management of meaningful and long -term commitment in the hive of the application. In 2025, our mission is to help traders navigate this built -in network by understanding natural behavior in the application in the application and using data based on cohesive and efficient retention strategies that maximize King.